{"id":5868,"date":"2018-11-08T17:32:28","date_gmt":"2018-11-08T09:32:28","guid":{"rendered":"https:\/\/www.cnnewin.com\/?p=5868"},"modified":"2018-11-08T17:32:28","modified_gmt":"2018-11-08T09:32:28","slug":"new-business-idea-of-rolled-ice-cream","status":"publish","type":"post","link":"https:\/\/www.cnnewin.com\/ko\/blog\/new-business-idea-of-rolled-ice-cream\/","title":{"rendered":"\ub864 \uc544\uc774\uc2a4\ud06c\ub9bc\uc758 \uc2e0\uc0ac\uc5c5 \uc544\uc774\ub514\uc5b4"},"content":{"rendered":"<p><a href=\"https:\/\/www.cnnewin.com\/wp-content\/uploads\/2018\/11\/ice-slice-ice-cream-rolls-featured.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-5880\" src=\"https:\/\/www.cnnewin.com\/wp-content\/uploads\/2018\/11\/ice-slice-ice-cream-rolls-featured.jpg\" alt=\"\" width=\"500\" height=\"237\" srcset=\"https:\/\/www.cnnewin.com\/wp-content\/uploads\/2018\/11\/ice-slice-ice-cream-rolls-featured.jpg 500w, https:\/\/www.cnnewin.com\/wp-content\/uploads\/2018\/11\/ice-slice-ice-cream-rolls-featured-300x142.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>\uc0c8\ub85c\uc6b4 \uc0ac\uc5c5\uc744 \uc2dc\uc791\ud558\ub824\uba74 \uc544\uc774\ub514\uc5b4\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc774 \uc544\uc774\ub514\uc5b4\ub294 \ub2e8\uc21c\ud55c \uc81c\ud488, \uc11c\ube44\uc2a4, \uc774\ubca4\ud2b8 \uadf8 \uc774\uc0c1\uc774\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc544\uc774\ub514\uc5b4\uac00 \uc131\uacf5\ud558\ub824\uba74 \ub9e4\ub825, \uc774\uc810\uc774 \uc788\uac70\ub098 \uc7a0\uc7ac\uc801\uc778 \uc18c\ube44\uc790 \uc694\uad6c\ub97c \ucda9\uc871\ud574\uc57c \ud569\ub2c8\ub2e4. \uc544\uc774\ub514\uc5b4\ub294 \uc7a0\uc7ac \uc18c\ube44\uc790\uc5d0\uac8c \uc644\uc804\ud55c \ucee8\uc149\uc73c\ub85c \uc804\ub2ec\ub420 \uc218 \uc788\ub3c4\ub85d \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\ub85c \uc644\uc131\ub418\uc5b4\uc57c \ud558\uba70, \uc544\uc774\ub514\uc5b4\ub97c \uc2e4\ud604\ud560 \uc218 \uc788\ub294 \uae30\uc220\uc744 \uac16\ucd94\uace0 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc544\uc774\ub514\uc5b4 \uc81c\uc548\uc790\ub294 \uad00\ub828 \uae30\uc220\uacfc \ub2a5\ub825\uc744 \uac16\ucd94\uace0 \uc801\uc808\ud55c \uc790\uc6d0\uc744 \ubcf4\uc720\ud558\uac70\ub098 \uc544\uc774\ub514\uc5b4\ub97c \uc2e4\ud589 \uac00\ub2a5\ud55c \uae30\ud68c\ub85c \uc804\ud658\ud560 \uc218 \uc788\uc5b4\uc57c \ud558\uba70, \ub9c8\uc9c0\ub9c9\uc73c\ub85c \uc694\uad6c \uc0ac\ud56d\uc744 \ucda9\uc871\ud558\uae30 \uc704\ud574 \uc801\uc808\ud55c \uc2dc\uac04\uacfc \uc7a5\uc18c\uc5d0\uc11c \uc774\ub97c \ud65c\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4. \uc2e4\ud589 \uac00\ub2a5\ud55c \ube44\uc988\ub2c8\uc2a4 \uae30\ud68c\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc704\uc758 \ubaa8\ub4e0 \uad8c\ub9ac\ub97c \uc5bb\uc73c\uba74 \uadc0\ud558\uc758 \uc0ac\uc5c5 \uc544\uc774\ub514\uc5b4\uac00 \uc131\uacf5\ud560 \uac00\ub2a5\uc131\uc774 \ub9e4\uc6b0 \ub192\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub54c\ub54c\ub85c \ub098\ub294 \uc5ec\ub7ec\ubd84\uc774 \ubcf4\uace0, \ud3c9\uac00\ud558\uace0, \uc790\uc2e0\uc5d0\uac8c \uc801\ud569\ud55c\uc9c0 \ud655\uc778\ud560 \uc218 \uc788\ub294 \uc218\ub9ce\uc740 \uc0c8\ub85c\uc6b4 \uc544\uc774\ub514\uc5b4\ub97c \uc81c\uc2dc\ud560 \uac83\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc774 \uccab \ubc88\uc9f8 \uae30\uc0ac\uc5d0\uc11c\ub294 \uac04\ub2e8\ud55c \ub178\uc810\uc5d0\uc11c \uc544\uc774\uc2a4\ud06c\ub9bc\uc744 \uc0dd\uc0b0\ud558\uc5ec \uace0\uac1d\uc5d0\uac8c \uc81c\uacf5\ud558\ub294 \uc0c8\ub85c\uc6b4 \uc544\uc774\ub514\uc5b4\ub97c \uc81c\uc2dc\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc624\ub298\uc758 \uc544\uc774\ub514\uc5b4\ub294 \ub864 \uc544\uc774\uc2a4\ud06c\ub9bc\uc744 \uc8fc\ubb38\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ub354\uc6b4 \ub0a0 \ub3c4\uc2dc\ub97c \ub3cc\uc544\ub2e4\ub2d0 \ub54c \uac11\uc790\uae30 \uae30\ubd84 \uc88b\uac8c \uacfc\uc77c\ud5a5\uc774 \ub098\uace0 \uc2e0\uc120\ud558\uba70 \ud06c\ub9bc \uac19\uc740 \uc544\uc774\uc2a4\ud06c\ub9bc\uc774 \ub41c \uae30\ubd84\uc774 \ub4e0\ub2e4\uace0 \uc0c1\uc0c1\ud574 \ubcf4\uc138\uc694. \ub864 \uc544\uc774\uc2a4\ud06c\ub9bc\uc774 \ub2f5\uc774\ub2e4.<\/p>\n<p><a href=\"https:\/\/www.cnnewin.com\/ko\/product-category\/fried-ice-cream-roll-machine\/\">\ub864 \uc544\uc774\uc2a4\ud06c\ub9bc \ub9cc\ub4e4\uae30<\/a> \ub9e4\uc6b0 \uac04\ub2e8\ud569\ub2c8\ub2e4. \uc2e0\uc120\ud55c \uacfc\uc77c\uc744 \ube14\ub80c\ub354\uc5d0 \ub123\uace0 \uc798\uac8c \uc36c \ub2e4\uc74c \ud480 \ud06c\ub9bc \uc6b0\uc720\uc640 \uc11e\uc740 \ub2e4\uc74c \uc5bc\uc5b4\ubd99\uc740 \ucc28\uac00\uc6b4 \uc811\uc2dc\uc5d0 \ud63c\ud569\ubb3c\uc744 \ubd80\uc73c\uba74 \ud63c\ud569\ubb3c\uc774 \uac70\uc758 \uc989\uc2dc \uc544\uc774\uc2a4\ud06c\ub9bc\uc73c\ub85c \ubcc0\ud569\ub2c8\ub2e4. \ub864 \uc544\uc774\uc2a4\ud06c\ub9bc\uc774\ub77c\uace0 \ubd80\ub974\ub294 \uc774\uc720\ub294 \ub0c9\uac01\ud310\uc5d0\uc11c \uae01\uc5b4\ub0b4\uba74 \uc544\uc774\uc2a4\ud06c\ub9bc\uc774 \ub864 \ubaa8\uc591\uc73c\ub85c \ub5a8\uc5b4\uc9c0\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<p>\ubc14\ub098\ub098, \ub538\uae30, \uc624\ub80c\uc9c0, \ubca0\ub9ac, \ud0a4\uc704, \ub450\ub9ac\uc548 \ub4f1 \uc6d0\ud558\ub294 \uac70\uc758 \ubaa8\ub4e0 \uacfc\uc77c\uc744 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4(\ub2e8, \uc804\uc6a9 \ub0c9\uac01\ud310\uc774 \uc788\uc5b4\uc57c \ud568). \ucd08\ucf5c\ub9bf\ub3c4 \ub9e4\uc6b0 \uc798 \uc791\ub3d9\ud558\uba70 \ube44\uc2a4\ud0b7, \uacac\uacfc\ub958, \uac74\ud3ec\ub3c4, \ucd08\ucf5c\ub9bf \uce69 \ub610\ub294 \uc2ec\uc9c0\uc5b4 &#039;\uc218\uc2ed\ub9cc&#039; \uc870\uac01\uc73c\ub85c \uc885\uc774\ucef5\uc5d0 \ub2f4\uae34 \uc544\uc774\uc2a4\ud06c\ub9bc\uc744 \uc7a5\uc2dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/www.cnnewin.com\/wp-content\/uploads\/2018\/11\/ice-cream-rolls-fruit.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-5883\" src=\"https:\/\/www.cnnewin.com\/wp-content\/uploads\/2018\/11\/ice-cream-rolls-fruit.jpg\" alt=\"\" width=\"609\" height=\"349\" srcset=\"https:\/\/www.cnnewin.com\/wp-content\/uploads\/2018\/11\/ice-cream-rolls-fruit.jpg 609w, https:\/\/www.cnnewin.com\/wp-content\/uploads\/2018\/11\/ice-cream-rolls-fruit-300x172.jpg 300w, https:\/\/www.cnnewin.com\/wp-content\/uploads\/2018\/11\/ice-cream-rolls-fruit-600x344.jpg 600w\" sizes=\"(max-width: 609px) 100vw, 609px\" \/><\/a><\/p>\n<p>\ub2f9\uc2e0\uc774 \ub9cc\ub4dc\ub294 \uc74c\uc2dd\uc740 \uc790\uc5f0\uc2a4\ub7fd\uace0 \uc2e0\uc120\ud558\uba70 \uc2dc\uc6d0\ud569\ub2c8\ub2e4. \uace0\uac1d\uc774 \ud574\ub2f9 \uc9c0\uc5ed\uc5d0 \uc788\uc744 \ub54c \uba87 \ubc88\uc774\uace0 \ub2e4\uc2dc \ubc29\ubb38\ud558\uace0 \uc2f6\uc5b4\ud560 \ub9cc\ud55c \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub294 \uac70\uc758 \ub204\uad6c\ub098 \ud560 \uc218 \uc788\ub294 \uc544\uc774\ub514\uc5b4\uc774\ub2e4. \ub178\uc810\uc0c1\uc774\ub098 \uc791\uc740 \uac00\uac8c\ub85c\ub3c4 \uc798 \uc5b4\uc6b8\ub9b4 \uac83 \uac19\uc544\uc694. \ub808\uc2a4\ud1a0\ub791\uc5d0\uc11c &#039;\ucd94\uac00 \uae30\ub2a5&#039;\uc73c\ub85c \uc0ac\uc6a9\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub610\ud55c \ub9e4\uc810\uc744 \uacf5\uacf5 \ud589\uc0ac\ub85c \uc774\ub3d9\ud560 \uc218 \uc788\ub294 \ubc34\uc5d0 \ub300\ud55c \uc88b\uc740 \uc544\uc774\ub514\uc5b4\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc774 \ubca4\ucc98\uc5d0 \ud544\uc694\ud55c \uae30\uc220\uc740 \ub450 \uac00\uc9c0\uc785\ub2c8\ub2e4. \uba3c\uc800, \uc2a4\ud1a8 \ubca4\uce58 \uc790\uccb4\uc5d0 \ud1b5\ud569\ub418\uc5b4\uc57c \ud558\ub294 \ub0c9\uac01\ud310\uc774 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ub0c9\uac01\ud310\uc740 \ub0c9\uac01\ud310 \uc544\ub798\uc5d0 \uad6c\ub9ac\ubc15\uc774 \uc788\ub294 \ub450 \uac1c\uc758 \uc624\ub798\ub41c \ub0c9\uc7a5\uace0 \ub0c9\uac01 \uc2dc\uc2a4\ud15c\uc744 \uc0ac\uc6a9\ud558\uc5ec \ub0c9\uac01\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uac70\uc758 \ubaa8\ub4e0 \ub0c9\uac01 \uc5d4\uc9c0\ub2c8\uc5b4\uc758 \ub0c9\uc7a5\uace0 \uc815\ube44\uc0ac\uc5d0 \uc758\ud574 \uc870\uc791\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub450 \ubc88\uc9f8\ub85c \ud544\uc694\ud55c \uae30\uc220\uc740 \ub808\uc2dc\ud53c\uc785\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc774\uac83\uc740 \uac04\ub2e8\ud569\ub2c8\ub2e4. \ub2e4\uc9c4 \uacfc\uc77c\uacfc \ud480 \ud06c\ub9bc \uc6b0\uc720. \ube44\uacb0\uc740 \uc900\ube44\uc640 \ube60\ub978 \ub0c9\uac01\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc220\ub9cc \uc775\ud788\uba74 \ub429\ub2c8\ub2e4. \uc774\uac83\uc740 \uc57d\uac04\uc758 \uc5f0\uc2b5\uc774 \ud544\uc694\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\ubc14\ub2d0\ub77c \uc5d0\uc13c\uc2a4\ub97c \ucd94\uac00\ud558\uba74 &#039;\uc720\uccad&#039; \ub9db\uc744 \uc5c6\uc560\uae30 \uc704\ud574 \uc6b0\uc720\uc5d0 \ucca8\uac00\ubb3c\uc744 \ub123\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc77c\ubd80 \uc124\ud0d5\uc740 \ub9db\uc744 \ud5a5\uc0c1\uc2dc\ud0ac \uc218\ub3c4 \uc788\uc9c0\ub9cc \uc5ed\uacb9\uac8c \ub9cc\ub4e4\uc9c0\ub294 \ub9c8\uc138\uc694. \uc81c\ud488\uc744 \uac74\uac15\uc2dd\ud488\uc73c\ub85c \ud64d\ubcf4\ud558\uace0 \uc2f6\ub2e4\uba74 \uc800\uc9c0\ubc29 \uc6b0\uc720\ub098 \ub450\uc720 \ub300\uc2e0 \ud06c\ub9bc \uc6b0\uc720\ub97c \ub300\uccb4\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc5ec\uae30\uc11c \ud575\uc2ec\uc740 \ud504\ub808\uc820\ud14c\uc774\uc158\uacfc \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc785\ub2c8\ub2e4. \uc5b4\ub5a4 \ud615\ud0dc\ub85c\ub4e0 \ube0c\ub79c\ub4dc\ub97c \ub9cc\ub4e4\uace0, \ub9db\uc788\ub294 \uc544\uc774\uc2a4\ud06c\ub9bc \uc0ac\uc9c4\uc744 \ubcf4\uc5ec\uc8fc\uace0, \ud6cc\ub96d\ud55c \uc704\uce58\ub97c \ud655\ubcf4\ud558\uace0, \uc5f4\uc2ec\ud788 \uc77c\ud560 \uc900\ube44\uac00 \ub418\uc5b4 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uac00\ud310\ub300\ub97c \uac16\uae30\ub85c \uacb0\uc815\ud588\ub2e4\uba74 \uc0ac\ub78c\ub4e4\uc774 \uc549\uc544\uc11c \ud734\uc2dd\uc744 \ucde8\ud558\uace0 \uc544\uc774\uc2a4\ud06c\ub9bc\uc744 \uc990\uae38 \uc218 \uc788\ub294 \uc758\uc790 \uba87 \uac1c\uc640 \uc791\uc740 \ucee4\ud53c \ud14c\uc774\ube14\uc744 \uac16\uace0 \uc2f6\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc774 \uc544\uc774\ub514\uc5b4\ub294 \ub9e4\uc6b0 \uc218\uc775\uc131\uc774 \ub192\uc9c0\ub9cc \uc5ec\ub290 \ud328\uc2a4\ud2b8\ud478\ub4dc \uc0ac\uc5c5\uacfc \ub9c8\ucc2c\uac00\uc9c0\ub85c \uc2dc\uac04\uacfc \ub178\ub825\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc774\uc775\uc740 \uadc0\ud558\uac00 \uc5bc\ub9c8\ub098 \ubc14\uc05c\uc9c0, \ud574\ub2f9 \uc704\uce58\uc5d0 \ub300\ud574 \uc9c0\ubd88\ud558\ub294 \uc784\ub300\ub8cc\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9d1\ub2c8\ub2e4. \uc774\uac83\uc740 \uc911\uc694\ud55c \uace0\ub824\uc0ac\ud56d\uc774 \ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \ub9e4\uc77c \ubc24 \uc57d 300\uac1c\uc758 \uc544\uc774\uc2a4\ud06c\ub9bc\uc744 $ 5 \uc815\ub3c4\uc5d0 \ud310\ub9e4\ud560 \uc218 \uc788\ub2e4\uba74 \ud558\ub8e8\uc5d0 $1,500\uc758 \uc218\uc775\uc744 \uc5bb\uc744 \uc218 \uc788\uace0 \ube44\uc6a9\uc740 \ub354 \uc801\uac8c \ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub7fc \uc774\uac78 \uc124\uc815\ud558\ub294\ub370 \uc5bc\ub9c8\ub098 \uac78\ub9b4\uae4c\uc694? \ub2e8\uc77c \ub0c9\uac01\ud310 \ubaa8\ub378\uc744 \uad6c\ucd95\ud558\ub294 \ub370 \ub4dc\ub294 \ube44\uc6a9\uc740 \uc57d $3,000 \ub610\ub294 \uc544\ub9c8\ub3c4 <a href=\"https:\/\/www.cnnewin.com\/ko\/product\/thai-fried-ice-cream-machine-ice-cream-cold-plate\/\">\ud0dc\uad6d\uc5b4 \ud280\uae40 \uc544\uc774\uc2a4\ud06c\ub9bc \ub864 \uae30\uacc4<\/a> \uc57d $ 2,000\uc785\ub2c8\ub2e4. \uac04\ud310, \uc758\uc790, \ucee8\ud14c\uc774\ub108 \ubc0f \uae30\ud0c0 \uae30\ud0c0 \ud488\ubaa9\uc5d0 \ub300\ud574 $3-4,000\uc744 \ucd94\uac00\ud558\uba74 $ 10,000 \ubbf8\ub9cc\uc758 \uac00\uaca9\uc73c\ub85c \uc774 \uc0ac\uc5c5\uc744 \uc2dc\uc791\ud558\uac8c \ub429\ub2c8\ub2e4. \uc790\uc2e0\ub9cc\uc758 \ub808\uc2dc\ud53c\uc640 \uba4b\uc9c0\uace0 \ub208\uae38\uc744 \ub044\ub294 \ube0c\ub79c\ub4dc\ub97c \uac1c\ubc1c\ud558\uba74 \uba4b\uc9c4 \ud504\ub79c\ucc28\uc774\uc988 \uc0ac\uc5c5\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<figure id=\"attachment_1965\" aria-describedby=\"caption-attachment-1965\" style=\"width: 291px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.cnnewin.com\/ko\/product\/thai-fried-ice-cream-machine-ice-cream-cold-plate\/\"><img decoding=\"async\" class=\"wp-image-1965\" src=\"https:\/\/www.cnnewin.com\/wp-content\/uploads\/2018\/02\/Fried-Ice-Cream-Machine-24-2.jpg\" alt=\"\ub728\uac70\uc6b4 \ud310\ub9e4 \ud0dc\uad6d\uc5b4 \ud280\uae40 \uc544\uc774\uc2a4\ud06c\ub9bc \ub864 \uae30\uacc4\" width=\"291\" height=\"291\" \/><\/a><figcaption id=\"caption-attachment-1965\" class=\"wp-caption-text\">\ub728\uac70\uc6b4 \ud310\ub9e4 \ud0dc\uad6d\uc5b4 \ud280\uae40 \uc544\uc774\uc2a4\ud06c\ub9bc \ub864 \uae30\uacc4<\/figcaption><\/figure>\n<p>\uadf8\ub798\uc11c \uc774\uac83\uc774 \ub098\uc758 \uccab \ubc88\uc9f8 \uc544\uc774\ub514\uc5b4\uc785\ub2c8\ub2e4. \uc7ac\ubbf8\uc788\uac8c \ub180\uace0, \uc544\uc774\uc2a4\ud06c\ub9bc \ub9cc\ub4e4\uae30\ub97c \uc990\uae30\uace0, \ud601\uc2e0\uc801\uc778 \uc2dd\ud488 \uc0c1\uc778\uc774 \ub418\uc5b4\ubcf4\uc138\uc694. \ub098\ub294 \uc774 \uc544\uc774\ub514\uc5b4\uac00 \ud0dc\uad6d\uacfc \ub300\ub9cc\uc5d0\uc11c \ub9e4\uc6b0 \uc798 \uc791\ub3d9\ud558\ub294 \uac83\uc744 \ubcf4\uc558\uc73c\ubbc0\ub85c \uc774 \uc544\uc774\ub514\uc5b4\ub294 \uc704\ud5d8 \uc694\uc18c\uac00 \ub0ae\uc740 \uc544\uc774\ub514\uc5b4\ub77c\uace0 \uc0dd\uac01\ud558\uc2ed\uc2dc\uc624.<\/p>","protected":false},"excerpt":{"rendered":"<p>Starting any new business requires an idea. And this idea must be much more than just a product, service, or event. The idea must have appeal, benefits, or fulfill potential consumer needs to succeed. 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